Ascent

Ascent (now part of Anser) helps cultural, healthcare and higher education institutions navigate complex capital programs and projects. As it developed its website, the firm needed to include compelling case studies. I conducted interviews with the firm’s leadership, developed a library of information for each project, and crafted 50 case studies that show how Ascent was critical to client success.

Wheeler Kearns

Wheeler Kearns Architects designs one-of-a-kind homes and meaningful spaces for cultural, social, and arts institutions. When a client noted that their firm brochure felt like it spoke to employees more than clients, they brought me in to re-craft it. WKA’s new firm story focuses on the benefits to their clients and how those benefits come out of the firm’s core beliefs. A refresh on their standard proposal content goes deeper into specific benefits at each stage of their design process.

LerchBates

After acquiring several firms to expand its service offerings to clients, Denver-based Lerch Bates needed help repositioning as a multidisciplinary firm with a wide range of specialties. I took firm leaders through a discovery and branding process to identify core messages, differentiators, and positioning and conducted 20+ client interviews to understand the firm’s value from a client perspective. I developed a messaging framework to guide all communications about the firm around its identity and re-brand, including social media, marketing collateral, and sales collateral. Subsequent projects included website messaging and copywriting, a communication style guide, capabilities and sales brochure copy.

“Alison helped us at a critical point in our business. With new disciplines and cultures to align as the result of several acquisitions, she guided us to a way to communicate about our expanded, multidisciplinary brand that is true to who we are. Her intensive listening sessions and client focus groups form the basis of our marketing efforts today. Her framework for our re-brand continues to guide our social media, marketing collateral, website and client communications.”

Barker Evans

Aptus

Barker Evans, a landscape design firm focused on high-end residential projects, had a beautiful website but its messaging sounded generic. I took the partners through a process to clarify their audience and identify key messages that would resonate with their web visitors.Then, I redefined their messaging strategy, wrote all web copy, created a framework for future project descriptions, and developed starter content for their new business blog.

Alison got to the core of who we are and helped us articulate our unique message.The language she used and vision she crafted was authentic, engaging and inspiring. As a result, the messages on our website and marketing materials are consis- tent and clear and make us feel proud of who we are and what we offer. Our clients often find us through referrals, but they always mention our website as the reason they call us. We owe that, in no small part, to the work we did with Alison.

Aptus, an established architecture firm in Las Vegas seeking to open an office in Chicago, wanted fresh eyes on their marketing collateral before entering their new market. After a brand and messaging audit, I took the firm through a process to identify specific ‘hot button’ issues that their clients considered before hiring an architecture firm. Then, I developed value-focused brochure copy for their target audience.

As we opened our new office in Chicago, Alison assessed our marketing materials and approach. Her high level visioning, incredible organization, and overall expertise were crucial in refining our vision, values, and voice. She created a customized and more appropriate message to resonate with our specific target market. Alison is a genuinely great person that we welcomed as a part of our team. She works hard, is dedicated, and is a joy to work with.

Find out how I can help you by getting in touch.