It all started when…

I started my career at a city agency in Virginia, sitting behind a desk stacked high with 3-inch thick proposals from eager developers that had to be read cover to cover. Mea culpa, I skimmed! And that was my first lesson in the importance of brevity, information hierarchy, and clear differentiators.

Later, I jumped to the ‘other side,’ leading marketing for three different firms in New York, Berkeley, and Chicago. Their audiences were both B2B and B2C. On one day I would be writing to a civic client preparing to construct a new library and the next, to a luxury homeowner seeking a boutique architect for their legacy home. It turned me into a preacher on why you need to know your audience. 

I launched my own firm to focus on marketing content for people selling services, not products. I’m passionate about how design changes the lives of people, and getting to explain and educate how that happens is a story worth telling again and again. 

When the left side of my brain needs a break, I love playing around with paper and pattern, printing and bookmaking.

Want more info? See my LinkedIn profile or better yet, schedule a call.